Halal Guide UK, a portal based in the UK, approached Marish Solutions’ design team to create a logo and brand concept that would help them stand out in the market and appeal to their target audience. The project was successfully completed by Marish Solutions, exceeding the client’s expectations and contributing to the portal’s success.
Objectives:
The objectives of the project were to create a logo and brand concept that would help Halal Guide UK establish a strong brand identity, appeal to their target audience, and differentiate themselves from their competitors.
Strategy:
The strategy developed by Marish Solutions’ design team involved conducting research into the Halal food industry and understanding the client’s vision and values. The team then developed several logo concepts, focusing on simplicity, legibility, and visual appeal. The chosen logo was then refined and finalized, and a brand concept was developed to ensure consistency across all communication channels.
Execution and Results:
The design team started by analyzing the Halal food industry and understanding the client’s vision and values. They then developed several logo concepts that reflected the client’s values, focusing on simplicity, legibility, and visual appeal. The chosen logo featured the name “Halal Guide UK” in a bold and legible font, with a crescent moon and star symbolizing the Islamic heritage of Halal food.
Once the logo was finalized, the design team developed a brand concept that ensured consistency across all communication channels. The brand concept included guidelines for typography, color palette, and imagery, ensuring that all communication was visually consistent and aligned with the brand’s values and vision.
The logo and brand concept were well-received by the client and helped Halal Guide UK establish a strong brand identity. The logo was simple, legible, and visually appealing, making it easy for customers to identify the brand. The brand concept ensured consistency across all communication channels, helping to build brand recognition and loyalty.
Conclusion:
The successful completion of the logo design and brand conceptualization project for Halal Guide UK was a testament to the expertise of Marish Solutions’ design team. The team’s research, strategy, and execution helped to create a logo and brand concept that established a strong brand identity, appealed to the target audience, and differentiated Halal Guide UK from their competitors. The ongoing collaboration between Halal Guide UK and Marish Solutions is a testament to the success of the project and the value of the services provided. 
