The Ovie Brume Foundation required an active website with clear content and attractive interface, which means a new
graphic interface in line with the new brand will be required. The design had to be youthful and vibrant to reflect the organisation’s youth focus but should not be intimidating to our corporate sponsors. This means a balance should be
found between these opposing user groups to create something light but elegant. The design should not be too simple in order to avoid creating something clinical and flat and use of strong graphical content would probably help in this respect. We have a bank of photos but these should not be too heavily relied upon as we may not have the
appropriate images to reflect the different areas.